Salman Shaban – Lucky Group (ARE)

The inaugural BIR Middle East Convention, held in Dubai in 2009, is a memorable milestone for me in many ways. It was the first BIR event ever hosted in the region and my very first attendance. As Lucky Group was a lead sponsor at that event, I was also entrusted by our CEO with my first major marketing assignment: to coordinate our Group’s participation, manage a 20-member delegation and host international visitors from more than 15 countries at our plants and head office. That experience built my confidence, credibility and passion, ultimately leading me to attend more than ten BIR events worldwide.