Alejandro Jaramillo – Glorem SC (MEX)

Of all the BIR Conventions I have attended, my first — in Dubai in May 2009 — remains my favourite. I arrived knowing very few people and left with new friendships that continue today. What stayed with me was the warmth of the BIR community and the sense that, although our industry spans countries and cultures, we share a common purpose. That Convention showed me that BIR is more than an industry organisation; it is a global network built on trust, friendship and mutual respect. Dubai marked the start of a journey that has enriched my professional and personal life.