Sustainability - the Commercial Case: Show me the Money!
Lights – camera – action! It was time for another edition of “The Challenge”, the much-acclaimed live (and live-streamed) opening session* at the latest BIR World Recycling Convention in Amsterdam. ...
Confronting a brave new world
Immediately following the official opening of the BIR World Recycling Convention in “Dazzling Dubai” by President Tom Bird, the event kicked off with the launching of the latest signature edition of ...
Those Three Amigos are back in town!
The groundbreaking format of BIR’s signature series “The Challenge” with host Michael Lion (Chairman of the International Trade Council) and resident co-anchor contributors Mark Sellier and Murat ...
This specter is different, Mr Bond!
In this first edition of 2022 and the Chinese Year of the Tiger, the Three Amigos (host Michael Lion and resident co-anchor contributors Mark Sellier and Murat Bayram) came roaring back on sparkling ...
The Bash in Brussels
We hate to brag (well actually we don’t, because if we don’t say it, who will!) but the latest edition of The Challenge was a stellar celebration of BIR’s eagerly anticipated return, after two long ...
Playback and Pay it Forward
Did you miss the fourth edition of BIR’s feature programme “The Challenge”? You can now access the full recordings and watch them at leisure. Playback the riveting discussion between host Michael ...
Special Convention Edition
The live opening session of the BIR World Recycling Convention May 2021 (online) featured their renowned groundbreaking show “The Challenge” in a special convention edition with its unique format ...
Ringing the change
Did you miss the second edition of BIR’s feature programme “The Challenge”? You can now access the full recordings and watch them at leisure. Discover a highly relevant conversation with Matthew ...
Recycling Rules – Right??!!
Hosted by BIR ITC Chairman Michael Lion, this first episode of the BIR Challenge series featured industry experts Mark Sellier of Global Metals Network (Hong Kong, China), Murat Bayram (EMR, ...