Skip to main content
  • Home
  • News/Press
  • News
  • News featured
  • Main speaker and topic announced for "The Challenge" at BIR Amsterdam 2023: "Sustainability – the Commercial Case: Show me the Money!"
Main speaker and topic announced for "The Challenge" at BIR ... Image 1

Main speaker and topic announced for "The Challenge" at BIR Amsterdam 2023: "Sustainability – the Commercial Case: Show me the Money!"

  • 14 April 2023

The Challenge

“The Challenge”:

“Sustainability - the Commercial Case:  Show me the Money!”

Unique simultaneous live and virtual Convention edition from Amazing Amsterdam

Yes, it’s Amazing Amsterdam, which means an exciting, energizing new live signature and marquee edition of the much-acclaimed opening event: “The Challenge”, on the occasion of BIR’s milestone 75th Anniversary celebration.

Yes, those Three Amigos – host Michael Lion (Chairman of the BIR International Trade Council) with his cryptic and occasionally charismatic commentaries, along with resident co-anchor contributors Mark Sellier exhibiting his sagacious sincerity, and Murat Bayram with his exemplary ebullient and (dare we say it) “majestic” emotes - will be clambering back on stage to offer a festival of topical, informative and most essentially entertaining observations on the most vital cross-commodity issues currently impacting our industry.

The Amigos special invited guest to join them in a fascinating conversation on the major topic of our time – sustainability – will be a celebrated leading voice of the recyclable raw materials consumer industry: Uwe Schmidt, Chief Commercial Officer and Board Member of leading European copper company Montanwerke Brixlegg AG.  

The session bears the title “Sustainability – the Commercial Case: Show me the Money!”, for while much focus has been rightly given to the ESG values of sustainability, as our sector and members well recognize, ultimately the success of this project is crucially dependent on its hitherto much less scrutinized practical commercial viability.

Brixlegg has been a true outlier in its use of recyclable raw materials as a fundamental part of the supply chain, with its Circularity commitment and Green credentials and thus providing not just a blueprint for copper and metals but for all the commodities our industry embraces.

Uwe Schmidt, with a long career that has covered numerous aspects of recycling, including as a trader, procurer and C Suite executive for recycling processors, semi-manufacturers and metal consumers and producers, will provide exceptional insights and a broad ranging exchange of views in conversation with The Three Amigos, which promises to be immensely compelling.

Of course, “The Challenge” would not be complete without our highly rated One-Minute “Hot Seat” takes featuring a full range of staccato observations from a panoply of celebrity recyclers, and this being in celebration of BIR’s 75th  Anniversary it will surely be a zinger!

We know how vital all your connecting and networking meetings will be, so please do markup in your schedule right now attending “The Challenge” as part of the marquee Opening Session at 10.00 am on Monday, May 22nd – it’s an event you really won’t want to miss!

Yes, it’s going to be party, party, party in Amazing Amsterdam and The Three Amigos can’t wait to welcome you all to a massive fresh edition of “The Challenge”- see you there!

Quick links BIR Amsterdam 2023

View the provisional programme
Overview of registration fees
Hotel information

Create a lasting impression - become a sponsor