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"The Challenge" at BIR Amsterdam 2023 - STOP PRESS : John ... Image 1

"The Challenge" at BIR Amsterdam 2023 - STOP PRESS : John Sacco joins as ‘Guest Amigo’

  • 04 May 2023

“The Challenge”- Sustainability: The Commercial Case - Show me the Money! 

STOP PRESS: John Sacco joins as ‘Guest Amigo’

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Sadly, Marvellous Mark Sellier – one of our resident Three Amigos – will not be able to join us in Amsterdam for our marquee live Convention edition, and we will very much miss our dear Amigo’s profound contributions to the show.

BUT, and it’s a very BIG BUT: We are thrilled to announce that “The Challenge’s” host Michael Lion and resident co-anchor Murat Bayram will be joined as a special guest Third Amigo for the upcoming Convention edition of the show by their friend, 

“Mr Repurposed” John Sacco, President and owner of Sierra International Machinery, star and producer of the celebrated YouTube series “Repurposed”, first unveiled with its sneak peek on the last edition of “The Challenge” back at the October Dubai Convention to much acclaim.   

This stellar line-up of the Three Amigos with such prominent and edgy opinioned members of the global recycling community will surely ensure a truly informative, compelling and absolutely entertaining conversation on crucial cross-commodity topics of our times, augmented after the Three Amigo’s initial three-way chat by a conversation with our special guest Uwe Schmidt and finally wrapping with our 75th Anniversary “Hot Seat” one-minute guest spot takes – a really sustainable session beckons ensuring your sustained interest!

It's going to be massively fascinating fun, so certainly a must to include in your Convention schedule from 9.30 am seamlessly following the Opening session on Monday 22nd May. You’ll truly want to kick start your Convention in Amazing Amsterdam by attending “The Challenge” live from Amsterdam edition – see you there!!   


Quick links BIR Amsterdam 2023

View the provisional programme
Overview of registration fees
Hotel information

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